Betfair – Explainer & Branding

Together with Saatchi Melbourne, I helped launch Betfair’s big rebrand at the start of 2017. Working with such a big Australian brand and on a lot of varied range of assets was a real pleasure. Helping on the animation side of the tv and youtube explainer videos was a real joy especially.

After successfully finishing up the project, Betfair asked me to come and help them out to translate the new branding to all their media outlets. Socials, website, EDM, event, merchandise, stationery, OOH and app amongst lots of other things.