Bank of Melbourne – Branding

Various Digital, Print & Animation work

As the only bank whose sole focus was on the state of Victoria, the Bank of Melbourne was driven to offer not only a genuine alternative to the ‘big four’ banks, but an alternative that connected to the very purpose of what it means to be Victorian.

Together with Saatchi & Saatchi Melbourne, I helped relaunch the Bank of Melbourne through a creative idea that would drive increased levels of awareness and active consideration for the bank in a unique Victorian way. As a place known for its ambition, creativity, innovation, passion, and culture, the campaign celebrated the creative spirit Victorians have to ‘make it’ – whatever their making it is – from a home, to a business and everything in-between. By tapping into the truth of everyone looking to ‘make it’, and bringing that to life through a Victorian lens of creativity, the Bank of Melbourne built a uniquely Victorian purpose.

Being asked to work with Saatchi’s Melbourne office for the last 3 years made this one of the bigger clients to work for. Digital, print, animation, tram grahpics, Melbourne Cricket Ground, apps, Bank of Melbourne was a great client with a lot of varied work.


  • Digital - Website, app, banners, socials)
  • Print - Out-of-home ads, trams, busses, event invites, stationery)
  • Animations - Banners, socials, ads, UX