ui/ux – Thijs

Icemobile – Rebrand, website

tjanssen1 — Thu, 22 Jan 2026 15:58:23 +0000

We’re Icemobile. For the past two decades, we’ve been helping the biggest retailers and banks worldwide get the most out of every interaction they have with their customers, on the device that’s always in their pocket.

Stepping into 2025, we made sure Icemobile stepped into the year with a refreshed positioning, considered competitive brand and performant website that supports the marketing funnel.

After the brand had been fleshed out, the website followed suit following their Hubspot integration, which needed to support the sales and marketing funnel every step of the way. Our positioning and technical strategy together with the Framer environment allowed us to do so effectively and automated.

Tellet – Rebrand, website

tjanssen1 — Thu, 22 Jan 2026 15:38:40 +0000

Changing the field of qualitative research interviews, conducted and analysed by AI to create a faster and more human way for both researchers and interviewees.

Making sure sound being the focus of the product is being reflected in the branding has been a treat to work on. By celebrating the Tellet name through waveform into their logo, supercharged the branding into a human focussed branding by making sure the human side is reflected in all photography, colours and tone-of-voice.

As a part of the rebrand, a website was created within the Framer environment.

Blinck Accountancy – Rebrand & website

tjanssen1 — Thu, 22 Jan 2026 15:18:30 +0000

Creating a new and exciting way forward for WEA Noord-Holland as they separate themselves from the wider WEA Group and growing into their own way forward: Blinck Accountancy & Advisors.

Their down-to-earth personality, data-driven energy and own way of doing things makes them stand out within their competitive field. A perfect opportunity to do the same with the branding.

The website was included as a rebrand deliverable and done within Framer environment.

Sunrock – Rebrand

tjanssen1 — Thu, 22 Jan 2026 12:52:15 +0000

Solar panel company Sunrock went from Start-up to Scale-up and needed a solid rebrand to redefine and reposition the brand. Especially the focus on ‘Maturity’ of the brand was a needed shift from their old start-up days.

By adjusting the colour set to a more muted green, getting rid of the bright blue and focussing on the big projects Sunrock delivers, this ‘Maturity’ was consistently applied throughout all brand and marketing assets.

Amanos Foundation

tjanssen1 — Thu, 22 Jan 2026 06:26:26 +0000

In 2023, Southern Turkey was hit by devastating earthquakes.

With your support, Amanos Foundation can help affected local communities in their efforts to rebuild their lives and work towards a sustainable future.

Creating a brand that represents the amazing work being done by Amanos around community support, positive energy and supporting local goals and dreams.

Bank of Melbourne – Product design, UX

tjanssen1 — Sun, 14 Jul 2019 00:51:48 +0000

I was asked by Saatchi Melbourne to help create an in-house visual database for the Bank of Melbourne, where the Bank’s employees could easily find and use imagery that was approved and retouched to fit the brand guidelines beforehand.

As this system would mainly be used by employees that had roles specifically related to content creation, future users were experienced working within a CMS and imagery in general. This meant a pretty straightforward research phase, where the User Journeys reflected this situation. Wireframing was set up to reflect the already used CMS systems within the Bank of Melbourne with quality of life adjustments when needed.