Stepping into 2025, we made sure Icemobile stepped into the year with a refreshed positioning, considered competitive brand and performant website that supports the marketing funnel.

After the brand had been fleshed out, the website followed suit following their Hubspot integration, which needed to support the sales and marketing funnel every step of the way. Our positioning and technical strategy together with the Framer environment allowed us to do so effectively and automated.

Making sure sound being the focus of the product is being reflected in the branding has been a treat to work on. By celebrating the Tellet name through waveform into their logo, supercharged the branding into a human focussed branding by making sure the human side is reflected in all photography, colours and tone-of-voice.

As a part of the rebrand, a website was created within the Framer environment.

Together with illustrator Lonneke Weuring we took up the challenge to give emotional character and personal weight to the data collected by Pop Up City and what it represents.

– Concept by Pop Up City
– Illustration by Lonneke Weuring
– Music by BoterBoter

Like most handdrawn animation, the work took quite some time but the end-result emits the quirky and traveling concept of Opgedoekt.

Opgedoekt shows films during multiple days at surprising locations. At these locations, you can discover forgotten cinematic gems or films that never made it on the big screen of your local film theatre.

After successfully finishing up the project, Betfair asked me to come and help them out to translate the new branding to all their media outlets. Socials, website, EDM, event, merchandise, stationery, OOH and app amongst lots of other things.

Started out with the illustrations before starting animating the poster. Incorporated in the posters are native Australian flora and items like vegemite, snags, pies, goon and VB’s amongst others.

Together with Saatchi & Saatchi Melbourne, I helped relaunch the Bank of Melbourne through a creative idea that would drive increased levels of awareness and active consideration for the bank in a unique Victorian way. As a place known for its ambition, creativity, innovation, passion, and culture, the campaign celebrated the creative spirit Victorians have to ‘make it’ – whatever their making it is – from a home, to a business and everything in-between. By tapping into the truth of everyone looking to ‘make it’, and bringing that to life through a Victorian lens of creativity, the Bank of Melbourne built a uniquely Victorian purpose.

Being asked to work with Saatchi’s Melbourne office for the last 3 years made this one of the bigger clients to work for. Digital, print, animation, tram grahpics, Melbourne Cricket Ground, apps, Bank of Melbourne was a great client with a lot of varied work.

Littered with opportunities to make it come to life through illustration and animation, I set out to combine watercolors with digital animation effects to illustrate the almost dreamlike situations and scenery.

FXmedia asked me to conceptualise, storyboard and create the animation with their in-house art director and animator. Starting from scratch to finalizing the animation and creating the concept and animation style together with FXmedia was a lot of fun and a very gratifying experience for the trust and artistic freedom given to me by FXmedia.